gucci

“Located in the heart of Shanghai adjacent to Plaza 66, the Shanghai Flagship reflects the company’s continued commitment to the Chinese luxury marketplace. With Giannini’s singular design, the store offers a powerful and personal affirmation of Gucci’s growing Asian presence, and symbolizes Gucci’s 21st century contemporary look.

Giannini’s innovative concept employs open space, warm luxurious materials and natural light, emphasized by a massive 19 x 43 meter golden glass façade, to spectacular effect. This external sheet of transparent glass spans all five stories, letting natural light pour through the space while allowing views both inside and out. A noteworthy design feature is the staircase with a stunning series of vertical gold and clear Plexiglas rods, that allow light to reflect in the space.”

http://www.gucci.com/ch/worldofgucci/articles/shanghai-flagship#3

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The who the very boss at top a shopping a gucci... that is woman  very top and boss form china.

I’d feel relaxed and calm and peaceful in there. I like the space. This is clear, clean space. It is tidy and shiny and beautiful, unlike Primark, where the clothes are on the floor and the customers are all squashed together.

Primark has loads and loads of clothes squashed together and piled up – all on top of each other and on rails. There are things shoved behind stairs and walls, and walls of clothes lined up and there is no order. Jewellery and accessories are on a stand  which you have to walk around to see  and they are close together so you have to weave in and out of them so you can’t see things clearly.

In Gucci there is presentation. Everything is clear to see. Accessories are displayed in glass cases so you can see every individual thing clearly.

Gucci looks like a living room with nice furniture which makes it feel relaxing. In Primark there is nothing to sit on ; it is cold and hard and plastic whereas Gucci is

warm, relaxing, comfortable and welcoming

Primark has racks of clothes close together whereas in Gucci mannequins are spaced out nicely. There are not reams and reams of clothes in one set area.

There are lots of mirrors – to encourage you to look at yourself in the clothes perhaps? This means you don’t have to queue with other people to look at yourself in something but can have space to try jackets on  etc. without being disturbed or crowded. There are lots of alcoves.

You wouldn’t get congestion of people in Gucci because it is huge and people can walk round freely without passing each other. There isn’t one set way of walking around the shop.

All the glass – 5 floors would be very expensive. The gold colour on the outside of the building  is linked to wealth and even without the Gucci label you would know it would be expensive. It looks really beautiful and I’d think wow it’s so luxurious.

The fact it is glass fronted means you could see people shopping and makes it contemporary. The lighting looks like flames going vertically up the wall and makes the shop front look warm and inviting.

The space – especially the reflection from the lighting of the glass at the front reminds me of the sparkle of Gucci accessories – like the crystals in the sunglasses and their jewellery.

This is like an art gallery but also like a shop. Everything is set out so you can see it clearly but it is a shop and it is probably set out in sections with accompanying jewellery and accessories.