Tuesday, 18 January 2011

Preeti S Kapoor

The magic of Sergei Diaghilev’s Ballet Russe…The enchanting tale pf Russian folklore…and the traditional ethereal juxtapose between endless snow and a vibrant costume tradition.
Russia, the land of foot tapping music and flowing ballet… The continent washed in vibrant colours that lend richness to the denizens of that continent. Preeti travels to Russia, bringing back with her some memorable cultural cameos that she adapts in her collection for Spring-Summer 2010.
Boho chic yet luxuriously dramatic, the summer for Preeti follows rich and bold iconography. Large paisleys, embroideries and rich fabrics like chiffon, satin and silks come together in feminine forms. Soft tunics with fitted shrugs, the sensual swish of chiffon blending with the drama of taffeta and satin and a fluid hemline to suit every moment.
Preeti’s colours are striking mixes with a classic palette of purple or inky blue and brown getting peppered with highlights of fruity colours like yellows, red and green.
The silhouettes follow sensual forms with fitted inclusions. Soft drape like dresses get coupled with well-tailored shrugs and jackets. India emerges in textural treats like a paisley motif resplendent with embroideries. Its Indo-Russian ballet for Preeti this summer.
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 Strong cultural influenc
Very tailore
Strong Arabian Influences – colours  and silhouette
Asian influence – paisley pattern and colours – looks like fire.
Netting – 50’s influence to give structure to the dress.
Ballet of Cinderella influence.

Styling:
Make up and hair – Zorro and outlaws
Eyes - owl

Spanish tailoring.


Emotional affect on me– strong influence
Because she’s used strong colours and the design and tailoring
Like the mix of colours
And flow/ tailoring
Broad mix of influences
Makes you think of past, present and future.

Also because she’s an Asian woman – and reflects an Asian style – lots of gems, accessories, not dressed down – jeans and t-shirts.
Even under Burqha  - colourful clothing.


French swordsman – 3 Musketeers
Asian influence – paisley
Looks futuristic and like a strait jacket
Detailing and colour – gold etc – ornate – Asian – Indian.
The tassels  are like a weight that is used to fasten a sari and is also like what belly dancer’s wear which moves when they dance.


ballerina influence
Also like a rose – because of the colour also.
Less obviously Asian influenced and less ornate and detailed.
Shaped a little like a wedding dress – Western – volume



Definitely Indian – lots of detail – similar to the top 2. Ornate and detailed again
Mix of colours – modern and unlike a traditional sari

          5                                    6

5.Designer
Chinese look: shape, pattern and colours, shiny

6.African influence –detail at the bottom and top and the silhouette – like the women who wear turban like headdresses.  Detail is smaller and more in set areas.


Preeti S. Kapoor has lots of styles of clothing and lots of different influences from around the world. There are obvious similarities but some of her work does not follow the same look. Her style is subversive to the traditional Indian style for some of the clothes but others are more traditional . She shows both Hindu and Pakistani influences in her clothing.
Her target Audience is rich Asian women like Bollywood actresses and other famous people or creative people. The age range would probably be from 18-40 . It might not be liked by more traditional older people who might be more traditional and cover form head to toe and some of it might be too old for 18 year olds – too grown up.
She takes influences from a range of countries including Spain, Asia, Japan, China, Pakistan, Africa – a global influence. There is often a strong Indian influence with the patterns and colours and textures but there are some minimalistic  pieces too.